![]() ![]() ![]() Photo: in response to his second-most-popular user’s concerns, Instagram head and former Facebook exec Adam Mosseri shared a PSA on July 26 addressing the app’s updates for a “better experience.” About halfway through the two-minute video talking about the TikTokification of Instagram, Mosseri claimed the updates are still being tested to justify why feeds are either out of order and/or showing “recommended” content instead of peoples’ actual followings, impacting engagement. Kylie’s share, along with comments from Chrissy Teigen and James Charles, launched it into virality, reminding people of the last time she criticized an app in 2018 when she tweeted: “sooo does anyone else not open Snapchat anymore? Or is it just me …” Soon after, Snapchat lost over $1 billion. Bruening, as well as the famous siblings, appear to be protesting the messy, out-of-order algorithm and soon-to-be even more video-heavy platform that Instagram has become. The original Instagram infographic has almost 2 million likes. “(stop trying to be tiktok i just want to see cute photos of my friends.) Sincerely, Everyone.” Bruening also created a petition on July 22 calling to “BRING BACK CHRONOLOGICAL TIMELINES!” which at the time of this post reached over 163,000 online signatures. “Make Instagram Instagram Again,” it reads. The Kardashians (so far: Kim, Kylie, and Kourtney) have all reposted an infographic (groundbreaking) from photographer Tati Bruening, who goes by condemning Instagram’s algorithm. Photo-Illustration: Vulture Photos by Todd Williamson/NBC/NBCU Photo Bank via Getty Images and Yasin Ozturk/Anadolu Agency via Getty Images ![]()
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