![]() ![]() Once you have access to the information, you can start to manipulate and study the data to learn about your customers. Whether they add something to their cart, sign up for a newsletter, click on a pop-up, or engage with an ad while visiting your site, you’ll know about it if you have the tracking pixel installed. In most use cases, businesses install the Facebook Pixel on-site to track conversions and engagement from their Facebook ad campaigns. Adding one of these Facebook Pixels to your site allows you to harvest information from the people visiting your web page, and to track the actions they take while there. But what is a Facebook Pixel, what does one do, and why would you want one?įirst off, it’s exactly what it sounds like: a pixel that you add to your website that is connected to Facebook. What is a Facebook Pixel, and Why Should I Want One?ĭownloading a helper browser extension is silly if you don’t have a Facebook Pixel already installed on a site you control. It’s probably worth having it installed (even if it’s not your primary browser) just for web development tasks.Īnd when it comes to Facebook Pixel Helper, this little extension comes with some pretty helpful features. ![]() Chrome is often used by web developers because of the myriad of tools it offers to coders and devs. ![]() If you’re not using Chrome as your browser of choice, you can download it here. It’s made by Facebook itself, so it’s not a third-party extension: meaning it has access to all the information you might want. Facebook Pixel Helper is a handy Chrome extension you can download which allows you to monitor if the Facebook tracking pixel you set up on your site is working properly. ![]()
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